BUSINESS INFORMATION - Toyota Motor Corporation (TMC) give priority to continue to produce the Prius hybrid

BUSINESS INFORMATION - Toyota Motor Corporation (TMC) give priority to continue to produce the Prius hybrid since the demand for premium sedan known as the environmentally friendly vehicles and fuel-efficient.

"Until the end of 2008 Toyota has produced a total of 1.8 million hybrid vehicles. Of that amount was 1.26 million units of the Prius," said General Manager of the Administrative Division of Plant TMC Tsutsumi, Hidenori Nagai, the number of Asian journalists who visited the Prius factory in Nagoya , Monday.

Tsutsumi Plant, is one of four factories owned passenger vehicles TMC Perfecture in Aichi, Japan. The other three are Takaoka Plant, Motomachi Plant and Tahara Plant.

Hidenori Nagai said, Tsutsumi Plant is devoted to producing a medium-class sedan vehicles (medium-class passenger) like the Prius, Camry, Premio, Arion and Scion tC.

Since the 1990s, said Nagai, Tsutsumi Plant is already using a variety of production system models in an effort to anticipate the evolving dynamics in the market. Therefore, in 1997, TMC began producing the first-generation Prius as a vehicle that combines a sophisticated drive system gasoline (fuel) and electricity.

Since then, continued Nagai, production of the Prius continues to design improvements to improve energy efficient performance and friendly environment in addition to of course increase the comfort and safety aspects.

According to Hidenori Nagai, today, Toyota has been marketing the Prius the third generation where fuel consumption savings can ditingatkan of 28 kilometers (km) per one liter of gasoline to 38 km / liter (1:38). "We are very proud that the Prius has won the highest award from the environment and the use of fuel economy," he said.

He said, the Prius will remain the mainstay in the mastery of Toyota's hybrid vehicle market for the Prius production now covers 70 percent of the total hybrid vehicles made TMC. "And Tsutsumi Plant produces about half of the total production of the Prius TMC," he said.

He said, Tsutsumi Plant produces four models in the line of one and three models in two production lines. The third-generation Prius models now become the main vehicle for the Tsutsumi Plant with a production average approximately 1,000 units of vehicles per day, "he said.

Meanwhile, Marketing Director of Toyota Astra Motor (TAM), Joko Trisanyoto who also attended the news conference in Nagoya, said TAM as a Single Agent Brand Holder (ATPM) Toyota in Indonesia was officially marketed third-generation Prius, a few months ago.

Launch of third generation Prius is organizing the event along with the Indonesia International Motor Show (IIMS) 2009 was, according to Joko, as well as market exploration efforts. "We continue to explore markets in Indonesia, although the Prius until now the car market in Indonesia is still very limited," he said.

The latest generation of environmentally friendly car icons are marketed in Indonesia at a price of Rp585 million per unit.