BUSINESS INFORMATION - The Australian Government funds poured 20 million Australian dollars (equivalent to 160 billion dollars)

BUSINESS INFORMATION - The Australian Government funds poured 20 million Australian dollars (equivalent to 160 billion dollars) in four years to build the imaging and branding (brand) new international country.

Australia plans to build a new brand of energy and vibrations present in contemporary Australia to the world that presented the Minister of Trade Simon Crean in a press explanation, Wednesday.

Crean said that, with creativity, intelligence, and the various achievements that are owned, including 10 Nobel prizes won, the global image of Australia to the more established.

Australia's new branding will be launched in February 2010. "The event launch at the international level will be performed in the hall Shanghai, China, in May 2010," Crean said.

So far, Australia are grouped in the advanced industrial countries with a trade value of products and services per year to reach 454.3 billion dollars, equivalent to one percent of the total value of world trade.

Four major trading partner countries Australia is China, Japan, the United States and South Korea.