PT Hero Supermarket Tbk conducting the program "Famous Brand in 2009"

BUSINESS INFORMATION - PT Hero Supermarket Tbk conducting the program "Famous Brand in 2009" or competition between the brands that sell products in the outlet-outlet group their business, as an effort to increase the attractiveness to consumers.

Marketing Technical Advisor to PT Hero Supermarket Tbk., Mary Louie, in Jakarta on Friday.

According to Maria, a competition assessment consists of five categories that display the most kreaktif, instore most innovative, the determination of the predicate of the best of the best.

In addition, assessment of competition among brands is also for "best sales growth", ie determined directly through a detailed calculation by PT Hero Supermarket, while the winner of "people` s choise "is determined based on the Poll held in all their outlets.

Maria said, the selection process of competition between the famous brand has been running six this week, all the outlets in the Supermarket Tbk PT consisting of a Hero, Guardian, Starmart, and Giant.

They provide a place for special displays and activities in store for the product supplier. Two categories, the government is responsible for determining the winner.

While the Corporate Secretary of PT Hero Supermarket Tbk. Vivien Goh says, at the time as difficult today, the perpetrators forced the market to find the breakthrough and a different solution.

According to him, believes his side with the retail campaign is one of the best solution to win the hearts consumers.

How is used where the consumers are more product choices presented with a variety of ad models, among others, through television, radio, and online.

However, with the way this competition among brands, consumers can directly see, touch, smell aroma, and feel the product directly on their outlets.

They must come to PT Hero Supermarket outlets to see the desired product. So all must be ready to welcome customers with interesting and creative display in the store.

2009 famous brand products are sold in outlets PT Hero Supermarket Tbk incoming nominations for the awards, among others, 3M, Sariwangi, Beng-Beng, Indofood, Delfi, Lareo, Pepsoden, Rinso, Silver quen, ponds, Tropical, Shinzin, Hunz ABC , Laserin, and Sunslik.

Representative PT Unilever Tbk. David Freddynanto or one of the finalists in the competition among the famous brands, the competition among them the program in 2009 is famous, can increase motivation and instore displays and activities for its products.