The Single Agent Brand (ATPM), PT Toyota Astra Motor (TAM)

BUSINESS INFORMATION - The Single Agent Brand (ATPM), PT Toyota Astra Motor (TAM), officially starting the hybrid vehicle, Prius-generation 3, in place of Indonesia in Indonesia International Motor Show (IIMS) 2009, after about two years making it the market , TAM Presdir said Johnny Darmawan, in Jakarta on Friday.

The launch of the Prius price reached Rp585 million per unit, he said, is part of the concept of how the TAM IIMS in 2009 to take the theme "Auto Life with Peace of Mind."

Prius became the icons of environment-friendly car that uses the latest generation of hybrid system that Toyota marketed in Indonesia.

Cars eco-friendly Toyota has been marketed worldwide since 1997 with total sales in the world until the year 2008 reached 1.2 million.

Prius is a vehicle to apply the technology and electric motor with the engine waste gas emissions are very low, the sparing of fuel, and environmentally friendly. Prius technology is a sophisticated engine produces high, with the emission standard Euro V.

Prius, he said, not only emphasizes the completeness of the design features and exclusive, but attention is also in safety, with features such as "Electric Power Steering (EPS)," Halogen Projector Headlamp with Manual Levelling "," Airbags "," Active Headrest " , and "Crash Safety Body."

Cars consume fuel in comparison with the one-liter travel distance to 22 km or 1:22. In fact, he said, in trials in Japan, the fuel consumption reaches 1:32.

Prius is marketed in Indonesia mengusung engine hv System 1800, while the Prius, which is tested for the purpose of trying to fathom Indonesian market in the socialization mengusung hybrid engine system hv 1500.

In addition to the exhibit and the Prius, TAM also bring concept cars from Japan that Toyota and Toyota IQ Rin. Toyota Rin is an electric vehicle that is not the only environmental health, health rider, but also indicated that the "oxygen content conditioner."

In addition, the exterior design of Rin to adopt the form of Cypress tree roots and use the green glass in order to view more rider looks bright.

Meanwhile, the Toyota IQ is a compact vehicle, but safe and comfortable. Cars will be the smallest car with four seats that will be on the market.

TAM also exhibit Alphard 2.4, G Hilux Double Cabin, Luxury and Kijang G Fortuner TRD Sportivo, besides other products are the Vios, Corolla Altis 2.0 V, New Camry, Yaris, Avanza and Rush.