Toyota still led the target medium sedan market in Indonesia

Toyota still led the target medium sedan market in Indonesia with the control of 40-50 percent through the sale of New Toyota Camry, which changed the face and interior, to zero in the corporate and government leaders.

With these products, he believes Toyota will return to lead the medium sedan market in six months last mastered the main competitor Honda Accord.

Johnny acknowledge, one to predict the medium sedan market in the country. Toyota Camry only order from Thailand which is the base production car, in the amount that is less than demand.

As a result, said Johnny, stock car series 2400 Camry, especially the most demand experienced a vacuum, so the main competitors take over the market.

However, in line with the latest Camry diproduksinya that experienced few changes (minor change) on the exterior and interior, he was sure, Toyota is able to again lead the medium sedan market with the sale until the end of the year to reach around 800 units or over at least 40 to 50 percent of the market.

According to the Marketing Director of TAM Joko Trisanyoto, in January-June 2009, Camry sales have reached 242 units. Significant increase in sales occurred in June compared to May. For the month Camry sales increased 180 percent the whole sales of 46 units into 129 units. While in the previous months sales Camry under 30 units. Even in January 2009 only six units.

Joko said, the medium sedan market in Indonesia is not big or below 7000 units per year. Sedan market itself is only about five percent of total car sales in Indonesia. The main players in the medium sedan segment, among others, Toyota Camry, Honda Accord, Nissan Teana, Mazda 6 Series, and Imprezza Subaru Outback, and the BMW 1 Series.

Since the launch of the new generation Camry to-7 in Indonesia in 2006 to the present, total sales reached 7120 units with control of 61.1 percent of the market. In 2008, car sales reached 3,190 units or 57.5 percent over the medium sedan market.

Johnny Darmawan Presdir TAM asserts New Toyota Camry - the change in the griil, headlamp, foglamp, and features in the cabin is more comfortable due to a system pemijat in the back seat, especially for the type (3.5 Q) is - is to retake the medium sedan market.

Camry with a new transmission otomatik is marketed with three types, namely 3.5 Q mengusung the 3500 cc engine with a price of Rp641 million per unit, 2.4 V mengusung a 2400 cc engine with a price of Rp485, 4 million per unit, and 2.4 G the price of Rp457, 9 million per unit.