Lyons and Blogger

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Lyons, a journalist for geekdom known as Fake Steve Jobs, Mmenyatakan blogging industry kaput. Has ended. He joined the choir invisible. Has to be stopped.

In short, Lyons is the ex-blogger. He wrote:

"For two years I was obsessed and tried to turn a blog into a business. He posted 10 or 20 items a day, The Secret Diary of Steve Jobs, taking a rare break. Using BlackBerry. I blogged in the middle of the night, after having awakened with a idea. I rationalized this insanity by telling myself that the behavior at the end of this rainbow I'll find a big pot of gold. But the reality is fantasy mixed with this .... I walk away feeling burned and weighing more than 20 pounds when I started. I also come away with the sneaking suspicion that even if the blog can do many wonderful things, produce a large amount of money is not one of them. "

Lyons said during the months best blog attracts more than 1.5 million visitors - and made a little more than $ 1000 in ad revenue. Ouch. He assumes that if it does not make him rich, may not be appropriate for others.


Lyons himself involved a small amount of notoriety last November to call Yahoo's PR team "spoofery sacks of dirt" on RealDanLyons blog on Newsweek.com. Reason? They will be sure he is not Jerry Yang poised to bail out of Yahoo's burning corpse with or without a parachute. Yahoo howled, Lyons' bosses at Newsweek yanked the post, and Real, and said, "CU l8er dudes" to blog gig.

After meeting with several private Yahoo's PR team, I can attest to the fact that) they do not use sacks, and b) will not show consists of human waste. But I can certainly appreciate the sentiment. It's the flacks' job for them to sleep when the boss / client / evil overlords tell them to. Lyons why they believe, on the other hand, is a mystery.

Now, The Secret Diary of Steve Jobs blog is a cry. It's rare to find people who have the skills to do both of them dead-on impersonation and a funny, let alone someone writing about tech. I lift my fedora to you, Mr. FSJ.

What Lyons Real / Fake Jobs does not understand that it is best to blog does not win - or at least, does not win because the best. Quality, schmality. It's all about marketing.

McDonalds does not make the best burgers? Is Starbucks Coffee answer? Will Microsoft make the best operating system?

So Lyons is also right: Most of the blog will not make a dime.

This is why I e-mail messages is filled with SEO spam. Every day I come-ons that offer the game a secret to Google and drive traffic to my site. I just started to receive spam social media sites such as Digg and StumbleUpon, a soldier appeared to have minions out there ready to improve my posting to the front page of Digg, if I want to cash up.





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Gabung Disini